Honest experimentation is the key to success

The older ones among you who, like me, were creating digital experiences and marketing campaigns in the late 90s will remember the animosity technology-based thinking used to receive.

As a fresh faced 24-year-old, I recall a grizzled advertising type asking the client why the “web monkey intern” had turned up to an all agency creative meeting. Feel the burn, as the kids would say.

Those words represented the contemporary sentiment around digital...

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