Each year a whole bunch of Innovation Socials put in submissions for SXSW panelpicker and a good few of them normally get selected. This year we wanted to do a round up of what the Socials are up to, to help spread the word and hopefully ensure they are picked. So here we go....
Lawrence Weber is part of the team of four who run Innovation Social and his talk focuses on the theme of our September 18th meet-up. It's a good-un.
Video killed the Interactive Star
Digital marketings new love of mobile and short form Video has made us abandon our old friend interactivity. Immersion and the length and depth of exploration used to be at the core of digital marketing, now we measure attention in passive seconds not engaged minutes. ` But as we’ve used Interactivity less, other parts of the media world have used it's power more. http://panelpicker.sxsw.com/vote/75310
Dan Machen From HeyHuman is one of Innovation Socials originals and a regular speaker at SXSW - it was through this we were introduced to the concept of NeuroPlasticity. Here are two talked he would love your votes for.
I Blame the Parents: AI Needs to Be Raised Right
AI needs agency – focus to produce particular results, good or bad. Share our examples of human-centered experience design for AI – supporting mental health for the Veterans Association and looking forward to transcendence for the terminally ill. http://panelpicker.sxsw.com/vote/76013
Be Mindkind to Mankind: Brands Must Reframe Brains
We treat brains like computers that can't keep up. Brands need to flip this dynamic and pursue a more human-centric approach. Join us as we share our 'mindkind' approach to creating brain-friendly communications. http://panelpicker.sxsw.com/vote/76109
Felix Morgan used to be Dan's partner over at Hey Human but now works at the wonderful Livity. He is another stalwart of speaking at SXSW and not to be missed.
Discoveries from the Edge of the Internet
Recently I've been really interested in how the most influential parts of culture have formed from the strangest and most obscure parts of the internet. In this talk I'm going to shed a light on some of these oddities, as well as unpicking how exactly they become so influential, and how brands can learn from them without looking try hard. http://panelpicker.sxsw.com/ideas/72400
Alex Goat is CEO of Livity, (did I mention Livity is amazing!), and they did some fascinating work with Dyson. Want to know what they got up to? Well then vote for their talk...
Hug the cactus: how to attract disruptive talent
Having taken Dyson on an exciting journey over the past year to help them engage millennial talent, we've found ourselves doing a lot of work in this space for a lot of businesses. One thing we keep seeing over and over again is this tension between wanting disruptive thinking but struggling to accommodate for it, so we wanted to shed a bit of light on the most effective and exciting ways to do it. http://panelpicker.sxsw.com/vote/76646
Susan Poole is new to Innovation Social but is already proving to be a very valuable addition to the community. Please do give her your vote.
AI + Behaviour Change: panacea or plain creepy?
Is AI the panacea that means we can now create behaviour change interventions that adapt instantly to keep participants on track easier than before? Or is it all getting a bit creepy? Conversely, can behaviour change help develop AI that works with our predictably irrational human minds, not a logical computerised mind? http://panelpicker.sxsw.com/vote/75568
Jon Burkhart is another Innovation Social original and probably the best person I know with Balls...his talk is with the head of content for Arsenal FC so one not to be missed.
The world CUP of content: an overachievers guide
Your future fans are constantly curious. Does your content grab them instantly? Does your strategy help them overachieve? For this World Cup themed workshop, your managers are content guys from pro teams (Arsenal, Colorado Rapids, US Soccer, etc). Opening team talk: It’s the tips, tricks and tools they’ve used to help teams & brands do much more. http://panelpicker.sxsw.com/vote/79538
Tim Polder is Innovation Socials awesome man on the ground in America and is rocking it currently at R/GA. So his talk takes on the American view...
How banners broke america
Brexit. Trump. Fake news. Alternative facts.
“There are few things more destructive than an unsound idea persuasively expressed.”
– Bill Bernbach
Accountability and power are in danger of being separated. Society’s most important decisions are compromised, as people are led to vote against their own interest. All of us who professionally use mass media are shapers of society. Instead of vulgarizing media, we can use Impact Marketing for better business as well as healthier societies. http://panelpicker.sxsw.com/vote/79553
Ringo Moss not only has the best name of any of our Socials but is also leading the innovation charge at McCann. His talk focuses on the much debated world of AI.
AI in Advertising: Monitoring the machines
Advertising is an industry that is rightly fixated on human behaviour. With AI now at a tech inflection point, the data we collect can be turned into insight that results in understanding consumers on such an intimate level that it may know us better than we know ourselves. This creates plenty of ethical issues to consider, and this talk aims to highlight and address an approach to AI in advertising in a positive and future-focussed way. Where is the line? How do we avoid crossing it? http://panelpicker.sxsw.com/ideas/70605
Marc Curtis is head of labs at TMW and has come up with probably the best speech title ever. Do check it out and don't eat that sandwich.
Your Stupid Sandwich is Stopping You Being Happy
The crappy food we force down at lunch, hunched over our desks is the very epitome of why the western world is on a fast moving journey towards mediocrity. Crappy bread, crappy use of time resulting in crappy work and crappy relationships. This talk will look at the habits we have inadvertently found ourselves following and what we, and the companies we work for, can do to help us get the most out of technology whilst helping us become more present in our own lives. http://panelpicker.sxsw.com/vote/70832
That's it from the Socials - now get your fingers ready, sign-up to PanelPicker and vote. Let's get the UK represented at SXSW 2018.