Each year a whole bunch of Innovation Socials put in submissions for SXSW panelpicker and a good few of them normally get selected. This year we wanted to do a round up of what the Socials are up to, to help spread the word and hopefully ensure they are picked. So here we go....Read More
This year’s Cannes Lions awards for innovation and creative data showed the festival’s most mature attitude yet and, once again, sends brands clear signals on where they should put their efforts.
It’s not about campaigns
Of the 35 award winners, only a quarter were campaigns...Read More
Early in June Apple hosted its annual developer conference WWDC. It was the usual jam packed two and a half hour keynote with updates across their Mac and iOS software systems. Alongside the typical “one more thing” surprise of the Apple Home pod (a contender with the Amazon Echo and Google Home) was another big piece of news - one of the biggest enablers in the Augmented Reality space in current years - Apple ARKit....Read More
Judging the Innovation Lions is incredibly tough. No other Lions award puts before the wall of judges the variety of a boot-strapped start-up, multi-billion dollar corporation, prototype of early-stage technology, or scale-up that it iterating innovation.
Which raises the question - how is it possible to judge a giant...Read More
The older ones among you who, like me, were creating digital experiences and marketing campaigns in the late 90s will remember the animosity technology-based thinking used to receive.
As a fresh faced 24-year-old, I recall a grizzled advertising type asking the client why the “web monkey intern” had turned up to an all agency creative meeting. Feel the burn, as the kids would say.
Those words represented the contemporary sentiment around digital...Read More
Innovation Social is 18 months old and as a mother of two children I know that 18 months is far more significant than say, one or two years old - so time for a quick review on what we have achieved.
A fantastic group of people - some may call it a Curious People support group
The Innovation Socials - now numbering over 70 people - are a group of people who I feel very privileged to know. A combination of strategists, innovation directors, MDs, CEOs, Founders, consultants. What unites them? They are all leaders in their field, curious and fiercely opinionated. When we are together it feels like an innovation fuelled debating society and...Read More